Consumer Technology

Apple Trumps Samsung, Reclaims Top Spot in Smartphone Shipments

Apple Trumps Samsung, Reclaims Top Spot in Smartphone Shipments
PHOTOGRAPH: Maurizio Pesce | Photo shows an Apple iPhone 7 in jet black and an Apple iPhone 7 Plus in gold.

Apple has reclaimed the top spot in the smartphone market. Newer entrants in the market apart from consumer electronic giant Samsung have elbowed Apple to gain bigger market share, but Apple held on to lord it in the highly competitive industry.

During the last quarter and for the first time since 2011, Apple cemented its comeback as king of the smartphone industry. The obvious reason: the release in the market of its new-generation iPhones and the massive dent on Samsung’s continued market dominance caused by the recall of the exploding Galaxy Note 7s.

A recent report from the International Data Corporation, Apple emerged the top smartphone vendor with 78.3 million units shipped in the last quarter of 2016. Apple surpassed Samsung’s 77.5 million units shipped.

New Objects of Desire

A sign of just how dynamic it is in churning out innovations, the leading tech firm will reportedly roll out a new phone with “edgeless” display, as it marks the 10th anniversary of the iPhone this year. A 5.8-inch iPhone with AMOLED reportedly has an estimated global shipment of 60-70 million units.

The next big question is which markets, apart from the U.S., will gladly welcome the state-of-the-art new iPhones with enhanced features including a radical new design. Over the years, China was a market that had driven both Samsung and Apple’s growth.

However, the tide had changed. As business trends analyst Neil Shah tweeted in late July last year: “Apple losing premium share to Oppo, Vivo, Huawei in China. The key reason for 33% revenue decline in China.”

In other Asian markets, the newer models of iPhone have attracted much attention, too. Whether iPhone devotees will upgrade to the more advanced phone models or hold off on shelling out a sum will only be revealed in time.

Green Thrust

In other news, Apple seems to be leading not only in cellular phone units shipped but also in powering the internet with clean energy. Apple CEO Tim Cook tweeted that he takes pride that the American multinational tech firm, as shown by a Greenpeace report, has been leading the way for the third year in a row with a high clean energy index score.

The report shows that Apple is not only preoccupied with enhancing its product features (looking at how older generations of phone models can better appeal to the consuming public)  but has also cast attention on paving the path to greener electronics. Greenpeace categorized Apple among the early movers (for mobile phones) since 2008  in terms of creating green gadgets.


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