Elon Musk has made a name for himself by making the seemingly impossible tech ideas into reality, as well as his unprecedented marketing methods. But even an executive as popular and intelligent as Musk has to get some inspiration from somewhere, and in this case the Tesla CEO took advice from a fifth-grader.
Bria Gives Elon Musk Some Guidance
Using her father’s account, fifth-grader Bria reached out to Musk to point out his inexistent marketing strategies. And as noted by NBC News, she also suggested how he can remedy the issue. “I have noticed that you do not advertise,” she wrote. “But many people make homemade commercials for Tesla and some of them are very good.” Bria then went on to propose that Tesla hold a competition to see who can make the best homemade commercial. She even said that the winners could be gifted with free Supercharging for a year.
Bria also told Musk that she was a big admirer of Tesla and that she wants to be a politician. She hopes that her dreams become a reality so that the “government protects the environment.” She ended her letter by saying the company’s electric cars are some of the best ideas she has seen. Brie then went on to say that she hopes to one day drive one.
On his part, Musk thanked Bria for the letter. “That sounds like a great idea,” he wrote back. “We’ll do it!” The details have not been made public, but it will be the first commercial-based advertising that Tesla undergoes.
Elon Musk’s Deviance To Standard Marketing Practices
Up until now, Tesla has been quite unique with its marketing strategies, in that there virtually are none. The company often relies on its Twitter account to promote its products and holds events for new releases. However, there are no commercials that play on television or ads that pop up on various websites. Despite this, however, the company has been successful in its endeavors.
As Electrek has reported, Tesla refused to update the reservation numbers of its Model 3. But in a recent conference call, Musk did say that the company is seeing “very strong” demand for its upcoming release. The latest reported number was in May and noted 373,000 reservations. That number, however, is expected to be much larger now. Knowledge and curiosity have sparked the interest in the electric sedan.
Whether or not Bria’s suggestion to hold a commercial competition will reap benefits for Tesla is still unknown. But as it stands, there is already a lot of attention on the project.